The people at Toast are a rather exciting bunch of commercial and corporate film producers. They believe in relieving stress by being happy, friendly and approachable, which also helps the production process run that little bit smoother. You might well have seen some of the work Toast have conjured up, my favourite being the Innocent Drinks television commercial – we do love a smoothie here at the Laundry! Also, if you’ve ever sat and flipped through the in-flight entertainment channels onboard a British Airways flight, the chances are you’ve been unknowingly watching the work of a ‘Toaster’ from Soho.

Toast weren’t just creating fabulous mountains of work but a whole big mountain of paper too. Despite their brave efforts to reduce their paper use, it seemed the only option was to call in the ‘Time Team’ with their trusty diggers and trowels just so they could find their desks. Luckily, Tony Robinson was unavailable and it was then that ‘Toaster’ Anna found out that the Laundry would not only recycle all of their paper but also collect it from their doorstep too.

Eureka! Now ‘Toaster’ Michael, who previously dealt with organising the disappearance of many a sheet of paper, can relax with a cup of tea, content in the knowledge that no more carrying is required of him. Any longer and his arms might have reached the floor, we hear. So, if you’re in need of a fantastic commercial or corporate film and you want to save the planet at the same time, call our heroes at Toast, but forewarned is forearmed, always watch out for those dastardly crumbs…. they’re out there.

If you think your business has been particularly heroic in the world of recycling recently, we want to know about it! Send us an email at recycle@thelaundry.biz or give us a call on 020 8404 6330, we’d love to chat about your green habits.

Click here to read about other Heroes.